Alexa Bateast
Founder & CEO
About
Alexa identified a critical pain point affecting millions of students—the struggle to manage multiple deadlines across different classes and platforms. As founder and CEO, she transformed personal frustration into a market opportunity, leading Due Time from concept to a fully-featured cross-platform application serving thousands of users. Her vision for a unified deadline management solution, combined with her ability to drive product direction and team execution, positions Due Time as an essential tool in the student productivity space.
Contribution
Alexa spearheaded Due Time's strategic vision and product roadmap, identifying key features like smart countdown notifications and instructor portals that address real student pain points. She led the development end-to-end, including architecture decisions, feature prioritization, and market strategy, establishing Due Time's foundation for sustainable growth.
